Digital Media Research

tSunela invites you to read our white paper publications, as well as, white papers and research from other reputable online marketing resources.

Finding The Company That Gets You Found On The Web by by JoAnna Dettmann & Kaysha Kalkofen, tSunela
Search engine marketing specialists explain what companies should look for and avoid when shopping for an SEO firm.

Up and Comer
by Greg Edwards, Saint Louis Business Journal
The St. Louis Business Journal recognizes a local full-service search engine marketing firm as an up and coming small business due to its quick success.

SEO Algorithms Are Adapting, Is Your Search Engine Optimization?
from Marketwire (UK)
A look at the changes in search engine algorithms and the methods applied to regain lost rankings.

Quality SEO Pays For Itself
by David Dalka of Search Engine Watch.
Quality SEO is presently a significantly undervalued skill set. Yet it can dramatically transform profitability of a business, as it has superior economics when compared to traditional media spending.

Online Marketing Effectiveness (eMarketer)
Suggested Reading by JoAnna Dettmann, tSunela Co-Founder
This article compares various marketing strategies and analyzes the most effective way to use your marketing budget.

Simple Registration Form Changes to Lift Conversions: Five Ideas to Test (Marketing  Sherpa)
Suggested Reading by Kaysha Kalkofen, tSunela Co-Founder
Five strategies proven to increase the effectiveness of online registration forms and landing pages - complete statistics and case study results.

Internet Marketing: A Good Investment During an Economic Slowdown
Suggested Reading by JoAnna Dettmann, tSunela Co-Founder
How one small jewelry shop turned their marketing strategy into major profits, while spending less on advertising and marketing.

In 2009, Twitter and Google Alter Face of PR
Suggested Reading by JoAnna Dettmann, tSunela Co-Founder
An informative article by Christine Kent of Ragan.com, which talks about how social media and Google have changed public relations (PR).

Inbound vs. Outbound Marketing
Suggested Reading by Alisha Bingham, tSunela Media Designer & Copywriter
This entry was taken from the HubSpot Inbound Internet Marketing Blog. It reviews the benefits of inbound marketing in comparison to outbound marketing strategies.

Hospitals Market to Decision Making Consumers
Suggested Reading by JoAnna Dettmann, tSunela Co-Founder
tSunela's search engine marketing services position St. Louis Children's Hospital to help a young boy with a fatal variation of cerebral palsy.

Obama's Link Strategy Fuels Election Victory
Suggested Reading by Kaysha Kalkofen, tSunela Co-Founder
Sage Lewis of Search Engine Watch compares analyzes President-elect Barack Obama's online media marketing strategy, which included a spectacular link building plan that blew McCain out of the political waters.

The Potential of Mobile Marketing,
by Katie Patton, Search Engine Marketing Specialist
Cell phones are instant communication. The possibility of advertising personalized, instant messages is here, and those who jump first will benefit greatest.